Website Changes Walkthrough

Executive Summary

The CNC Onsite website has been moved to new, modern infrastructure and significantly improved. Here's what that means for the business:

Google now only indexes your real service pages — 140+ system-generated junk pages were removed from Google's search index
Each language version now has its own clean URL and proper Google indexing — so Danish, English and German pages all rank correctly in their markets
49 key pages have optimized titles & descriptions — improving click-through rates from Google search results
Faster, more reliable hosting — with automatic daily backups and monthly updates included
Monthly maintenance agreement in place (2.000-2.500 kr/mo) — you never have to think about server updates again

212

Pages Migrated

3

Languages (EN, DA, DE)

140+

Junk Pages Cleaned Up

49

Pages SEO Optimized

1

Multilingual Setup

Each language version of the site now has its own clean URL and proper Google indexing. Previously, languages were handled with manual folder structures (/dansk/, /deutch/) that Google couldn't properly understand. Now, Polylang Pro gives each page proper language tags so Google shows the right version to the right audience.

❌ Before — Manual folders

/dansk/om-os/
/deutch/uber-uns/
/about-us/

No language switching, Google couldn't connect translations, no hreflang tags

✓ After — Polylang Pro

/da/om-os/
/de/uber-uns/
/about-us/

Clean language prefixes, automatic language switcher, Google sees all translations as connected

                What This Means for You
                🇩🇰 A Danish customer searching on Google.dk sees the Danish version of your pages
🇩🇪 A German customer searching on Google.de sees the German version
🌐 Visitors can switch language from any page using the header language selector
📝 When creating new content, you create in one language and click "+" to add translations — Polylang links them automatically
🔗 Old URLs (/dansk/*, /deutch/*) automatically redirect to the new ones — no broken links

            

Content Coverage by Language

Language	Pages	Linked Translations	Coverage
🇬🇧 English (default)	101	62	61%
🇩🇰 Danish	45	41	91%
🇩🇪 German	66	50	76%

Note: Unlinked English pages are mostly press coverage articles that only exist in English. This is expected.

2

SEO & Google Visibility

Google was indexing over 140 system-generated pages (internal categories, image pins, tags) alongside your real service pages. This diluted your search presence. We cleaned all of that up so Google now focuses only on the pages that matter.

✓ Google Index Cleanup

Google now only indexes your real service pages

140+ system-generated junk pages removed from Google
Internal categories, image pins, and tags hidden from search
Cleaner XML sitemaps for Google to crawl
Only real content pages are now visible to search engines

✓ Page-Level SEO

49 key pages optimized

Custom meta titles that show up well in Google results
Compelling descriptions to improve click-through rates
Focus keywords set for target search terms
Handled by Rank Math SEO plugin

✓ Multilingual SEO

Each language ranks in the right market

Proper hreflang tags on every page (via Polylang Pro)
Consistent URL structure across languages
Duplicate content issues resolved
Updated robots.txt for clean crawling

3

Content Fixes in Progress

Lea reviewed the site and identified content issues across multiple pages. Here's a summary of what's being fixed — organized by priority.

🔤 Font Consistency

In Progress

Inconsistent fonts/typography across pages
Affected: Om os, Flangebearbejdning, Prototyper, 3D Laser Tracker, Karriere pages
Fix: Audit and standardize fonts site-wide

Affects: DA, EN, DE High priority

👤 Employee Title Standardization

Pending

Job titles are inconsistent across pages
Need to match official email signature titles
Must be updated across all 3 languages

Needs: Official title list from CNC High priority

🔗 Footer / Navigation Cleanup

In Progress

"CNC Onsite" should be bold in footer
Solutions should come before Insights in nav
Danish side missing bullet points in About Us

Affects: All languages Medium priority

🌬️ Wind Solutions Pages

Pending

Missing/inconsistent article texts
Translation errors: "Flanger" → "flanges", "Uptower" → "uptower solutions"
Process line issues and footer errors

Affects: DA, EN, DE High priority

⚙️ Yaw Ring Pages

Pending

Mixed Danish-English text throughout
"commissioning" → "idriftsættelse" in Danish
Missing text, punctuation, and content parity issues
German page contact section needs fixes

Major cleanup needed High priority

🔩 Bolt Solution Pages

Pending

Text doesn't match across language versions
Missing "planning" step (#2)
Low quality image needs replacement
Fewer articles linked on Danish version

Affects: DA, EN, DE High priority

📞 Contact Page Restructuring

Pending

Layout: Contact info left, business info right
Missing sales email address
Employee photo backgrounds need consistency
Tobias needs new title + photo; map language should match page

Significant restructuring needed High priority

🌐 Mixed Language Strings

In Progress

English words appearing on Danish/German pages
"total economy" vs "totaløkonomi"
"inquiry" vs "henvendelse" on Danish side
Mixed language headings throughout

Affects: DA, DE primarily Medium priority

4

Hosting & Maintenance

The website now runs on modern, reliable hosting with automatic updates and daily backups — so you never have to worry about the technical side.

Before

✗ Unknown hosting, limited access
✗ Manual updates required
✗ No proper backup system
✗ No maintenance routine

After

✓ EU-hosted (Germany) — GDPR compliant
✓ Automated monthly updates
✓ Daily backups with 7-day retention
✓ Same-day support for issues

                Monthly Maintenance (2.000–2.500 kr/md)
                Hosting — Hetzner Cloud server in Germany (included)
Backups — Daily automated backups with 7-day retention
Updates — WordPress, plugins, and theme updates (automated monthly)
Security — Server-level monitoring and incident response
Support — Up to 2 hours/month for small fixes
Response time — Same day for issues

            

How Updates Work

Backup

→

Update

→

Test

→

Verify

Updates run automatically via WPulse. The system backs up, applies updates, tests the site, and sends a report. If anything breaks, it automatically rolls back. You'll receive a monthly summary email.

5

Next Steps & Action Items

The migration and multilingual setup is complete. Here's the roadmap to go-live.

✅ Completed

Migration & Multilingual Setup

Infrastructure migration, Polylang Pro configuration, SEO cleanup, plugin updates, 49 pages optimized

✅ Completed

Hero Section Mockups

New hero layout options designed — view hero mockup →

In Progress

Content Fixes (Lea's Review)

Font consistency, employee titles, solution page parity, contact page restructuring — see details above

After HubSpot Portal is Ready

Tracking & Analytics Setup

HubSpot tracking, GA4, Google Ads conversion tracking, LinkedIn Insight Tag, GTM — will be set up once the live HubSpot portal is available

Before Go-Live

DNS Cutover

Final testing on staging, DNS change to point cnconsite.com to new server, monitoring period

After DNS + Tracking

Google Ads Launch

Landing pages ready, tracking verified, campaigns go live

Action Items — Who Needs to Do What

Task	Owner	Priority	Status
Approve hero layout options	Julie	High	Pending
Review content fixes list (Lea's items)	Julie / Lea	High	In Progress
Provide official employee title list	Julie / HR	High	Pending
Test staging site (all 3 languages)	Julie, Tobias	High	Pending
Provide HubSpot tracking codes	Julie / Jesper	High	Waiting for portal
Coordinate DNS change with Christian	Tobias	Medium	Pending
New employee photos (consistent backgrounds)	Julie	Medium	Pending

⚙

Technical Details

This section is for reference. You don't need to read it unless you're curious about the technical specifics.

Infrastructure & Server Details

Component	Details
Server Location	Hetzner Cloud, Nuremberg (Germany) — GDPR compliant
WordPress Version	6.7 (latest)
PHP Version	8.3
Database	MariaDB 11
Orchestration	Coolify (Docker-based, zero-downtime deploys)
Staging URL	cnc.46-224-226-199.sslip.io
Local Dev	localhost:3080

Active Plugin Stack

A

ACF Pro

6.7.0.2 (updated from 5.9.9)

P

Polylang Pro

3.7.6 New — multilingual + hreflang

R

Rank Math SEO

SEO meta, sitemaps, schema markup

C

CPT UI

1.18.3

D

Duplicate Post

4.5

M

WP Mail SMTP

4.7.1

Removed Plugins

Plugin	Reason
WP File Manager	Security risk — gives file access through WordPress
All-in-One WP Migration (x3)	No longer needed — migration complete
Duplicator	No longer needed — migration complete
EPS 301 Redirects	Replaced by Polylang's built-in redirects
Wordfence	Replaced by server-level security
Fluent Forms (x2)	Not in use — will use HubSpot forms instead

Theme Modifications

Language Detection

Updated GetLanguagePrefix() to use Polylang's API instead of manual path detection.

Language Switcher

New GetLangNav() function using Polylang's language data for the header switcher.

Logo Link Fix

Logo now links to the front page in the current language, not the current page.

Image Loading Fix

Fixed ACF Image Crop format conversion to properly load images in hero sections.

Questions?

This walkthrough covers all major changes. Feel free to reach out to Tobias (Wildfire) with any questions.

Related pages: Hero Mockup · Brand Guidelines · Staging Site