Website Changes Walkthrough

Executive Summary

The CNC Onsite website has been migrated to new infrastructure with proper multilingual support. Key changes:

New hosting on Hetzner Cloud with Coolify orchestration (faster, more reliable)
Polylang Pro installed for proper language switching (replaces manual /dansk/, /deutch/ folders)
140+ junk pages removed from Google's index
SEO plugin switched from Rank Math to Yoast SEO (better Polylang integration)
SEO metadata updated on 49 priority pages
Monthly maintenance agreement in place (2.000-2.500 kr/mo)

212

Pages Migrated

Languages (EN, DA, DE)

140+

Junk Pages Removed

Pages SEO Optimized

Polylang Multilingual Setup

The old manual approach to multilingual (separate page hierarchies for each language) has been replaced with Polylang Pro. This is a proper WordPress multilingual solution used by thousands of sites.

❌ Before (Manual)

/dansk/om-os/
/deutch/uber-uns/
/about-us/

Manual folders, no language switching, no hreflang tags

✓ After (Polylang)

/da/om-os/
/de/uber-uns/
/about-us/

Proper language prefixes, automatic switcher, hreflang tags

What This Means for You

Creating Content

Create page in one language first
Use "+" button to add translations
Polylang links them automatically
Language switcher shows all versions

Finding Translations

Click language icon in page list
Or use Polylang column in Pages view
Each translation is its own page
Changes don't affect other languages

URL Redirects

/dansk/* → /da/* (automatic)
/deutch/* → /de/* (automatic)
Old bookmarks still work
Google will update its index

Content Inventory by Language

Language	Pages	Linked Translations	Coverage
English (default)	101	62	61%
Danish	45	41	91%
German	66	50	76%

Note: Unlinked English pages are mostly press coverage articles that only exist in English (coverage in foreign media). This is expected.

SEO Optimization & Cleanup

Major cleanup of technical SEO issues. Over 140 junk pages removed from Google's index, and 49 priority pages optimized with proper meta titles and descriptions.

Rank Math → Yoast Migration

The site was using Rank Math SEO but we switched to Yoast SEO for better Polylang compatibility.

Rank Math

Good general SEO plugin
Polylang integration exists but limited
Some conflicts with translation linking
Sitemap issues with multilingual

Yoast SEO

Industry standard, battle-tested
Official Polylang integration
Proper hreflang tag handling
Multilingual sitemaps work correctly

Migration: All existing meta titles and descriptions were preserved during the switch. No SEO data was lost.

What Was Fixed

Index Cleanup

Set image_pins to noindex
Set employee_categories to noindex
Set categories to noindex
Set post_tag to noindex
Updated company info for schema markup
Disabled public access to junk post types

Results

~140 system-generated pages removed
Only real content pages visible
Cleaner XML sitemaps

Meta Optimization

Page-Level SEO

49 priority pages optimized
Proper meta titles (60 chars)
Compelling descriptions (155 chars)
Focus keywords set

Technical SEO

Updated robots.txt
Proper hreflang tags on all pages
Consistent URL structure
Removed duplicate content

Plugin Stack

The plugin stack has been cleaned up. Removed duplicate and unused plugins, updated outdated ones, and added Polylang Pro for multilingual support.

Active Plugins

ACF Pro

6.7.0.2 (updated from 5.9.9)

Polylang ProNew

3.7.6

Yoast SEOReplaced Rank Math

26.7

CPT UI

1.18.3

Duplicate Post

4.5

WP Mail SMTP

4.7.1

Removed Plugins

Plugin	Reason
Rank Math SEO	Replaced by Yoast SEO (better Polylang integration)
WP File Manager	Security risk - gives file access through WordPress
All-in-One WP Migration (x3)	No longer needed - duplicates
Duplicator	No longer needed - migration complete
EPS 301 Redirects	Replaced by Polylang's built-in redirects
Wordfence	Replaced by server-level security
Fluent Forms (x2)	Not in use - will use HubSpot forms instead

Theme Modifications

Several fixes were made to the CNCOnsite theme to support Polylang and fix existing bugs.

Change	Details
Language Detection	Updated GetLanguagePrefix() to use Polylang's API instead of manual path detection.
Language Switcher	New GetLangNav() function using Polylang's language data for the header switcher.
Logo Link	Logo now links to the front page in the current language, not the current page.
ACF Image Fix	Fixed ACF Image Crop format conversion to properly load images in hero sections.

Ongoing Maintenance

A monthly maintenance agreement is in place to keep the site secure, updated, and running smoothly.

Monthly Maintenance (2.000-2.500 kr/md)

Hosting - Hetzner Cloud server (included)
Backups - Daily backups with 7-day retention
Updates - WordPress, plugins, and theme updates (automated)
Security - Monitoring and incident response
Support - Up to 2 hours/month for small fixes
Response time - Same day for issues

Update Schedule

Backup

→

Update

→

Test

→

Verify

Monthly updates run automatically via WPulse (our WordPress maintenance system). The system takes a backup, runs updates, tests the site, and sends a report. If anything breaks, it automatically rolls back.

Next Steps

The migration and multilingual setup is complete. Here's what's remaining before go-live and the Google Ads launch.

Completed

Migration & Polylang Setup

Infrastructure migration, Polylang configuration, SEO cleanup, plugin updates

This Week

Hero Section Updates

Reduce hero heights, add CTA buttons, improve value propositions above the fold

Before Ads Launch

Tracking Setup

HubSpot tracking, Google Ads conversion, LinkedIn Insight Tag, GTM, GA4

Week 5

DNS Cutover

Final testing, DNS change to point to new server, monitoring

Mid-February

Google Ads Launch

Landing pages ready, tracking in place, campaigns go live

Action Items

Task	Owner	Priority	Status
Approve hero layout options	Julie	High	Pending
Test staging site (all languages)	Julie, Tobias	High	Pending
Coordinate DNS change with Christian	Tobias	Medium	Pending
Provide HubSpot tracking codes	Julie/Jesper	High	Pending

Infrastructure Migration

The website has been moved from the original hosting provider to Hetzner Cloud with Coolify for container orchestration. This provides better performance, reliability, and easier maintenance.

Before

✗ Unknown hosting provider
✗ Limited access for maintenance
✗ Manual updates required
✗ No proper backup system

After

✓ Hetzner Cloud (Germany)
✓ Full SSH and admin access
✓ Automated monthly updates
✓ Daily backups (7-day retention)

Technical Details

Component	Details
Server Location	Hetzner Cloud, Nuremberg (Germany) - GDPR compliant
WordPress Version	6.7 (latest)
PHP Version	8.3
Database	MariaDB 11
Orchestration	Coolify (Docker-based, zero-downtime deploys)

Questions?

This walkthrough covers all major changes. For technical details, documentation is available in Obsidian at 01 Clients/CNC Onsite/Website/.